Radio advertising is a mode of advertising in which a film
is promoted to its audience through the means of radio.
Need for Radio Advertising
There is a huge need for radio advertising because almost 50%
of the Indian Film Market today is youth oriented. On an average a young working
professional or college going student spends two hours in a car or some or the other
mode of transport (bus, auto, metro) while commuting in a day. Researchers say
around 60% of such people hear radio to spend this time. Therefore radio is the
most effective way to reach this audience base, as such, producers of films are
increasingly opting for radio advertising. Radio advertising is also getting
popular because Indian films have music or OST (original soundtrack); radio is
the best way to make music or OST popular, by repeatedly playing it to the
listeners.
Most popular time
band for Radio Advertising
The most popular time bands for radio advertising are 8am to
10am and 5pm to 8pm because these are the peak hours of traveling and to beat
the traffic jam blues, commuters normally switch on the radio.
