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7 C's of Communication

Communication is very important as it is the first thing that gets a prospective employer interested in you & your work! To make communication effective, there are 7 C’s; which generally, can get the things done your way.

Completeness - The communication must be complete. It should convey all facts required. The message (whether verbal or written) must take into consideration the receiver’s mind set and convey the message accordingly. A complete communication enhances reputation. Moreover, they are cost saving as no crucial information is missing and no additional cost is incurred in conveying extra message if the communication is complete. A complete communication always gives additional information wherever required. It leaves no questions in the mind of receiver. Complete communication helps in better decision-making by the audience/listeners/readers/receivers of message as they get all desired and crucial information.  

Conciseness - Conciseness means wordiness, i.e, communicating what you want to convey in least possible words without forgoing the other C’s of communication. Concise communication is both time-saving as well as cost-saving. It underlines and highlights the main message as it avoids using excessive and needless words. Concise message is more appealing and comprehensible to the audience; and is non-repetitive in nature. 

Consideration - Consideration implies “stepping into the shoes of others”. Effective communication must take the audience into consideration, i.e, the audience’s view points, background, mind-set, education level, etc. Make an attempt to 'see' your audience, their requirements, emotions as well as problems. Ensure that the self-respect of the audience is maintained and their emotions are not harmed. Modify your words to suit the audience’s needs; emphasize on “you” approach! Empathize and exhibit interest in the audience; with emphasis on “what is possible” rather than “what is impossible”. Lay stress on positive words such as jovial, committed, thanks, warm, healthy, help, etc. to make the audience feel better!

Clarity - Clarity implies emphasizing on a specific message or goal at a time, rather than trying to achieve too much at once. Clarity in communication has following features: It makes understanding easier. Complete clarity of thoughts and ideas enhances the meaning of message. Clear message makes use of appropriate words to get your work done.

Concreteness - Concrete communication implies being particular and clear rather than fuzzy and general. Concreteness strengthens the confidence. Concrete message is supported with specific facts and figures. It makes use of words that are clear and that build the reputation.

Courtesy - Courtesy in message implies the message should show the sender’s expression as well as should respect the receiver. The sender of the message should be polite, judicious, reflective and enthusiastic. Courteous message is positive and focused at the audience. It makes use of terms showing respect for the receiver of message.

Correctness - Correctness in communication implies that there are no grammatical errors in communication. Correct communication boosts up the confidence level. Correct message has greater impact on the audience/readers, as it proves that the sender is well-educated & has the knowledge, possibly to conduct a job!

A workshop on developing the skills w.r.t. Cinema & Media Industry is available in all contact classes of Film-Educator, Amit Agarwal, worldwide