Media partnership in films
The term Media Partnership in marketing strategies for films
primarily means the display of film’s promotions in various media outlets – be
it radio, TV, electronic media, print media, hoardings, web, social media.
The tie-up for media partnerships can both be with the media
directly or with a brand that buys media space with the concerned media.
For Example, Prakash Jha’s Gangajal tied up with Star Plus
to make the promotions of the film visible on Star Plus and its allied network
in electronic media & TV.
However, in Shamitabh, there was not an exclusive tie-up
with the media, instead the brand Lifebuoy had a media partnership with the film,
where the brand Lifebuoy bought media spaces for the producers, be it TV space,
digital space, hoardings, radio spots; Shamitabh promos had the tagline – Lifebuoy
is proud to be associated with Shamitabh.
Various media available for media partnerships for films can be broadly categorized as
1. Print media:- Times of India, Hindustan Times, Mid Day etc.
2. Electronic media:- Aaj Tak, IBN-7, Times Now, ABP News, Zee News, NDTV India, India TV
etc.
3 Outdoor media:- Hoardings, Out Of Home (OOH) media, Media Space available in malls & multiplexes AND public transport (buses, metros, etc.)
4. Social media:- Facebook, Youtube, Twitter.
With the dynamically ever-changing scenario of film business, these media are also used to monetize films. Like, One By Two produced by Abhay Deol tied-up with Facebook; where the film was available for screening to audiences on the same day as it was theatrically released for a price. Reportedly, the producer, Abhay Deol and Facebook shared the revenue 60:40.
Various media available for media partnerships for films can be broadly categorized as
1. Print media:- Times of India, Hindustan Times, Mid Day etc.
2. Electronic media:- Aaj Tak, IBN-7, Times Now, ABP News, Zee News, NDTV India, India TV
etc.
3 Outdoor media:- Hoardings, Out Of Home (OOH) media, Media Space available in malls & multiplexes AND public transport (buses, metros, etc.)
4. Social media:- Facebook, Youtube, Twitter.
With the dynamically ever-changing scenario of film business, these media are also used to monetize films. Like, One By Two produced by Abhay Deol tied-up with Facebook; where the film was available for screening to audiences on the same day as it was theatrically released for a price. Reportedly, the producer, Abhay Deol and Facebook shared the revenue 60:40.
