Tie-up of a film producer or marketing team
of a film with TV Programs for promotion of their films.
There are very many ways to tie-up for promotion
& marketing of a film with popular TV Programs, but the two most common
ways are paid and unpaid.
In the Paid Tie-Up a producer pays to TV channels
for promotion of film. Again, the same show might offer a paid option to
Producer A & unpaid Option to Producer B.
For example, say there is a hugely popular show
Comedy Nights with Nikhil. Producer A, who has a relatively new cast is asked
to pay INR10Lakhs by the V show producers to promote their film on the show.
Producer B tells the producers of the show that
since the film has an A-list cast of superstars, they won’t pay for the
promotions on the show, instead they want a barter deal where Producer B’s film
gets promoted on the TV show and the TV Show in turn gets promoted by A-list
superstars on Producer B’s film.
Factors that affects a
producers decision to tie up with a TV Program or TV Show to market the film
The major factor that affects a producers
decision to tie-up with a TV show to make the film is the TRP (Television
Rating Points), TRP are a measure of a TV show’s success with the television
viewing audiences, higher the TRP means a higher number of audiences are
watching the TV show; which in turn means a producer’s films’ promotion reaches
a higher number of audiences by tying up with that TV show.
